E-commerce giant, Konga.com has said it expects its marketplace to generate N2.5 billion during this year’s Yakata sales.
Yakata is Konga’s version of the popular black Friday sales, when prices of consumer goods are slashed considerably.
Konga’s CEO, Shola Adekoya, said despite the challenging economic climate in Nigeria, he remains optimistic for a blockbuster 2016.
He said: “We are expecting a buoyant Black Friday or, as we like to call it, Yakata, 2016. Just like Black Friday in the West, Yakata kicks off the holiday shopping season for us retailers. As millions of Nigerians are feeling the pinch financially, we know that they will be looking out for the very best value for their money, and will be visiting Konga to source the best deals. Our customer service teams are already receiving hundreds of queries a day concerning what offers we will be offering this year, so we have strong indications as to what our shrewd shoppers are on the lookout for.
“Our 60,000+ merchants are mobilized and ready to sell their stock at super-heavily discounted prices to our one million+ customers throughout Nigeria. As e-commerce continues to grow at a furious pace in Nigeria, we are prepared for a massive influx of traffic, primarily from mobile, from both existing and new customers, who will benefit from the largest range of consumer goods online, as well as speedy and reliable order fulfillment.”
Konga in a statement, recalled that it recently launched ‘Fulfilled by Konga’, whereby its 60,000+ merchants can now store and have all their orders delivered by Konga’s in-house team, reducing processing times from 40 hours to 3 hours, a 90 per cent reduction. The company’s technical team has also been preparing for the huge increase in traffic during Yakata, and will be relying on its ultra-optimized mobile platform, that is data efficient, to meet the needs of Nigerian online shoppers.
Source: vanguardngr.com
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